What is Social Media Marketing (SMM) ?
Another part of search engine marketing (SEM) is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s product and/or services are valuable.
SMM usually center on efforts to create content that attracts attention and encourage readers to share it across their social networks resulting through electronic word of mouth that appears to come from a third party source as opposed to the brand or company itself. This forms of marketing results in earned media rather than through paid media. Overall, a company’s internet visibility and marketing involves integrating the three pillars, namely SEO, SEM and SMM to be effective.
Why is Social Media Marketing (SMM) important?
A third party endorsement of a product/ services is indeed an old and tested form of advertising. You will remember before buying your last mobile handphone, a friend was telling you how please or happy he was with a certain product. Chances are you will give that product a serious consideration before buying it. The rate of a sale is higher if it is recommended by someone you know and trust. SMM is your electronic word of mouth through the social media platform.
How can Social Media Marketing help in my business?
Imagine if can reach the whole population of China (1.39 billion) with your advertisement, how will that do for your business? Yes, that’s how big the number of active users a social media like Facebook has. (info from www.statisticbrain.com/facebook-statistics ) In addition, Facebook have 1.3 billion active users in the world as of 2015 and has millions of active users every day that can potentially become your customers. And what about Twitter and other social media platforms? The potential market is huge.
What are the advantages of Social Media Marketing (SMM)?
Taking Facebook advertising as an example:
Facebook allows the advertisers a lot of flexibility to focus on specific target group choosing by choice:
- age group
and many more options.
Similar with SEM pay-per-click advertisement that complies with Google’s search terms and conditions will ensure that your website can be up and connecting to your potential customers almost immediately.
Electronic word of mouth marketing
SMM usually center on efforts to create contents that attracts attention and encourage readers to share it. The number of “Likes” will build up the confidence of customers. Third party endorsement results through electronic word of mouth is more likely to be accepted by potential customers.
Your advertisement will only appears when the user search using the relevant keywords or phrases related to your product/ services.
Free exposure 24/7 worldwide
Your advertisement will be shown whenever the user search using the keyword or phrases you have targeted, You determine the locality or global reach of your advertisement and it is ready 24 hours a day, 7 days a week.
Points to take note on Social Media Marketing (SMM)
Facebook advertising is cost effective and can also be targeted on relevant content sites.
Example: If you have a $2000 marketing budget per month, this equates to $66.67 per day. If your targeted keyword cost $1 per click, your budget can only last for 66 clicks. After 33 potential customers have clicked on your advertisement, your advertisement will not be shown anymore until the next day.