What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a webpage in a search engine’s unpaid results- often referred to as “natural or organic” result. As an internet marketing strategy, SEO consider how search engines work, what people search for, the actual search terms or keywords type into search engines and which search engines such as Google, Yahoo, Bing etc..are preferred by the targeted audience.
In general, the higher ranked on the search results page, and the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s user.
Why is Search Engine Optimization important (SEO)?
There are over 40,000 search queries every second on average on Google alone or over 1.2 trillion searches per year world ( info from www.internetlivestats.com ) Your potential are searching for your product/ services online. Will your website, product/ services show up on their search engine when they key in the relevant terms or keywords?
Doing the right search engine optimization ( SEO ) is important to get your web presence in front of your competitions.This translates to converting potential customers into becoming your customers. Studies show that 60% of potential customers will not go beyond the first page of their search results as a result having the right SEO will put your website where your potential customers are.
How can Search Engine Optimization (SEO) help my business?
Potential customers using the relevant search term or keywords are potential ready customers. What better way to harvest the pool of ready customers when your website shows up with the product/ services they are looking for?
With the internet, your potential customers are not confine to locality or geography. Search engine optimization (SEO ) allows you to reach out to the world at minimal cost.
What are the advantages of Search Engine Optimization (SEO)?
Free Unlimited Traffic
SEO brings you free unlimited traffic. Unlike print media or offline advertisement there is zero cost web presence once your website is optimized.
Targeted and focus
With SEO, your targeted audience finds you using the relevant terms or keywords related to the product/ services they are looking for. As a comparison, a newspaper advertisement exposes the advertisement to the general audience who may or may not be interested. If the potential customer miss the page the advertisement is on, it’s money down the drain.
Ongoing advertisement for 24 hours a day and 7 days a week
Internet is always available no matter where you are, so is Google. SEO always allow your website to be found every minute and every second throughout the 24 hours a day and 7 days a week.
Points to take note on Search Engine Optimization (SEO)
SEO is a process that builds the website’s search results page ranking with the search engine. Unlike Search engine marketing (SMM) which utilize paid advertisement, SEO may take at least 3 to 6 months to build out results.