Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website in order to obtain a high-ranking placement in the search results page of a search engine — including Google, Bing, Yahoo and other search engines.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is also know as Pay Per Click (PPC). It is also a type of Internet marketing associated with the researching, submitting and positioning of a website within search engine to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
Social Media Marketing (SMM)
Social Media Marketing (SMM) is the use of use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers and engage with existing customers.